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Data Storytellers at Trilogy

3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial & Warner Bros What Most Brands Get Wrong About Behavioral Marketing Case Study: Expedia & Warner...

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Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

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Man clinging to a giant chocolate chip cookie, symbolizing data 'cookies' in digital advertising and the shift to privacy-first marketing strategies.

5 min read

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising (Part One) Table of Contents Introduction The Business Case for Advanced...

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Silhouette of a human head made of popcorn with cinema tickets tucked inside, set against a film-strip background, illustrating customer journeys in film marketing.

9 min read

Customer Journey Maps That Sell Tickets: A Film Marketer's Guide

Customer Journey Maps: Translating Audience Emotions into Ticket Sales Table of Contents The Hidden Struggle of Modern Film Marketers The High-Stakes...

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Magnifying glass highlighting one person among several, representing targeted search results and the concept of paid versus organic search.

7 min read

Paid Search and SEO: Why You Need Both for Superior Online Visibility

Table of Contents The Executive's Dilemma: When Good Marketing Feels Like a Tightrope Walk The Visible Pain Points: When Tomorrow and Next Year...

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6 min read

Journey Mapping for Creatives: The Foundation of Effective Marketing

Journey Mapping for Creatives: The Foundation of Effective Marketing The Hidden Power of Mapping the Customer Experience Remember that moment you...

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A person running on top of silos filled with data to represent the chaos of data silos.

9 min read

Data Silos: Why They Sabotage Your Marketing ROI (And How to Demolish Them)

Data Silos: Why They're Sabotaging Your Marketing ROI (And How to Demolish Them) Table of Contents The Hidden Cost of Data Silos Why Data Silos Pop...

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A concept illustration of a bar graph that represents multivariate testing VS. AB testing

6 min read

Multivariate Testing vs. A/B Testing: Which Drives Better ROI?

What Drives Better ROI: A/B Testing or Multivariate? Finding Clarity Amid Testing Complexity You know what's harder than choosing between two good...

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13 min read

Navigating Google Algorithm Updates: A Strategic Guide for Leaders

Navigating Google Algorithm Updates: A Strategic Guide for Leaders Why are Algorithm Updates a Leadership Challenge? Tuesday morning. Your leadership...

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Abstract digital collage depicting businesspeople walking away while multiple hands point in different directions, symbolizing customer churn and the challenge of retaining customers through engagement strategies.

9 min read

Reduce Customer Churn with Ad-Driven Engagement Strategies

The Hidden Cost of Customer Churn (And How Ads Can Help) You just lost another subscriber. Maybe it was the couple who decided your streaming service...

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