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DataManagement

A person running on top of silos filled with data to represent the chaos of data silos.

9 min read

Data Silos: Why They Sabotage Your Marketing ROI (And How to Demolish Them)

Data Silos: Why They're Sabotaging Your Marketing ROI (And How to Demolish Them) Table of Contents The Hidden Cost of Data Silos Why Data Silos Pop...

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The resurgence of predictive modeling and analytics represented by a whimsical bar graph.

4 min read

The Resurgence of Predictive Modeling in a Privacy-First World

The Shift Toward Privacy and Its Impact on Attribution Goodbye, Third-Party Cookies. Hello, Chaos? Remember when marketers could track every click,...

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