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DigitalMarketing

Woman wearing glasses, looking puzzled while holding wooden blocks, with incomplete block structures in front of her on a colorful abstract background, representing confusion in building or understanding complex systems.

3 min read

Beginner's Guide to Programmatic Advertising (Without the Buzzwords)

Beginner's Guide to Programmatic Advertising (Without the Buzzwords) Table of Contents Programmatic Advertising in Plain English What Is Programmatic...

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Hand holding a red dart aimed at the bullseye of a red target on a textured blue background, symbolizing precision and targeted performance.

2 min read

OTT vs YouTube Advertising: Which Platform Drives Better ROI?

OTT vs YouTube Advertising: Which Platform Drives Better ROI? Choosing the Right Video Ad Channel in 2025 Table of Contents What's the Difference...

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Illustration of a brain wired into a mobile device, symbolizing automation and intelligent systems in digital advertising.

2 min read

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To)

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To) Table of Contents The Real Deal on Automation in Google Ads What Are...

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Man clinging to a giant chocolate chip cookie, symbolizing data 'cookies' in digital advertising and the shift to privacy-first marketing strategies.

5 min read

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising (Part One) Table of Contents Introduction The Business Case for Advanced...

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Silhouette of a human head made of popcorn with cinema tickets tucked inside, set against a film-strip background, illustrating customer journeys in film marketing.

9 min read

Customer Journey Maps That Sell Tickets: A Film Marketer's Guide

Customer Journey Maps: Translating Audience Emotions into Ticket Sales Table of Contents The Hidden Struggle of Modern Film Marketers The High-Stakes...

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Man carrying a broken green bar while red downward arrows indicate declining performance, representing a failing ad strategy.

11 min read

Your Ad Strategy Is Failing: Here's How to Fix It

Your Ad Strategy Is Failing—Here’s How to Fix It Why Most Digital Ads Fail (And What the Data Shows) Let's face it - just running ads doesn't work...

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Illustration of a hand holding a funnel with various digital marketing icons—such as gears, calendars, email, and analytics—flowing through it and into a computer screen displaying data charts and graphs, symbolizing the process of filtering marketing insights into actionable strategies.

7 min read

Using Data to Shape Your Film’s Digital Marketing Strategy

How Data Powers Smarter Film Marketing "The cameras stop rolling. The final cut is locked. While this might feel like the end of the journey, a...

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