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MarketingStrategy

A person running on top of silos filled with data to represent the chaos of data silos.

9 min read

Data Silos: Why They Sabotage Your Marketing ROI (And How to Demolish Them)

Data Silos: Why They're Sabotaging Your Marketing ROI (And How to Demolish Them) Table of Contents The Hidden Cost of Data Silos Why Data Silos Pop...

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Illustration of a hand holding a funnel with various digital marketing icons—such as gears, calendars, email, and analytics—flowing through it and into a computer screen displaying data charts and graphs, symbolizing the process of filtering marketing insights into actionable strategies.

7 min read

Using Data to Shape Your Film’s Digital Marketing Strategy

How Data Powers Smarter Film Marketing "The cameras stop rolling. The final cut is locked. While this might feel like the end of the journey, a...

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