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AudienceTargeting

Woman wearing glasses, looking puzzled while holding wooden blocks, with incomplete block structures in front of her on a colorful abstract background, representing confusion in building or understanding complex systems.

3 min read

Beginner's Guide to Programmatic Advertising (Without the Buzzwords)

Beginner's Guide to Programmatic Advertising (Without the Buzzwords) Table of Contents Programmatic Advertising in Plain English What Is Programmatic...

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3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

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Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

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Illustration of a hand holding a funnel with various digital marketing icons—such as gears, calendars, email, and analytics—flowing through it and into a computer screen displaying data charts and graphs, symbolizing the process of filtering marketing insights into actionable strategies.

7 min read

Using Data to Shape Your Film’s Digital Marketing Strategy

How Data Powers Smarter Film Marketing "The cameras stop rolling. The final cut is locked. While this might feel like the end of the journey, a...

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