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AudienceTargeting

Close-up of a digital cinema camera operator filming in a dark studio with vivid blue lighting, capturing the behind-the-scenes atmosphere of modern film production.

14 min read

The Ultimate Guide to Film and TV Marketing

Data Storytellers at Trilogy: Jul 7, 2025 9:37:27 AM

The Ultimate Guide to Film and TV Marketing Table of Contents 1. Building Your Strategic Foundation 2. Audience Intelligence and Precision Targeting...

EntertainmentMarketing CampaignOptimization MarketingStrategy FilmMarketing AudienceTargeting
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Woman wearing glasses, looking puzzled while holding wooden blocks, with incomplete block structures in front of her on a colorful abstract background, representing confusion in building or understanding complex systems.

3 min read

Beginner's Guide to Programmatic Advertising (Without the Buzzwords)

Data Storytellers at Trilogy: May 16, 2025 1:46:32 PM

Beginner's Guide to Programmatic Advertising (Without the Buzzwords) Table of Contents Programmatic Advertising in Plain English What Is Programmatic...

DigitalMarketing AdTech AudienceTargeting MediaBuying
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3 min read

Why Behavioral Marketing Beats Demographics

Data Storytellers at Trilogy: Apr 10, 2025 1:54:51 PM

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

AudienceInsights PredictiveAnalytics BehavioralScience CampaignOptimization AudienceTargeting
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Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Data Storytellers at Trilogy: Mar 28, 2025 2:28:10 PM

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

EntertainmentMarketing TargetedAdvertising ConsumerInsights AdTech AudienceTargeting
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Illustration of a hand holding a funnel with various digital marketing icons—such as gears, calendars, email, and analytics—flowing through it and into a computer screen displaying data charts and graphs, symbolizing the process of filtering marketing insights into actionable strategies.

7 min read

Using Data to Shape Your Film’s Digital Marketing Strategy

Data Storytellers at Trilogy: Jan 17, 2025 5:04:29 PM

How Data Powers Smarter Film Marketing "The cameras stop rolling. The final cut is locked. While this might feel like the end of the journey, a...

DigitalMarketing MarketingStrategy FilmMarketing AudienceTargeting
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