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Woman wearing glasses, looking puzzled while holding wooden blocks, with incomplete block structures in front of her on a colorful abstract background, representing confusion in building or understanding complex systems.

3 min read

Beginner's Guide to Programmatic Advertising (Without the Buzzwords)

Data Storytellers at Trilogy: May 16, 2025 1:46:32 PM

Beginner's Guide to Programmatic Advertising (Without the Buzzwords) Table of Contents Programmatic Advertising in Plain English What Is Programmatic...

DigitalMarketing AdTech AudienceTargeting MediaBuying
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Hand holding a red dart aimed at the bullseye of a red target on a textured blue background, symbolizing precision and targeted performance.

2 min read

OTT vs YouTube Advertising: Which Platform Drives Better ROI?

Data Storytellers at Trilogy: May 16, 2025 12:53:21 PM

OTT vs YouTube Advertising: Which Platform Drives Better ROI? Choosing the Right Video Ad Channel in 2025 Table of Contents What's the Difference...

MediaStrategy DigitalMarketing ROIOptimization AdTech
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Illustration of a brain wired into a mobile device, symbolizing automation and intelligent systems in digital advertising.

2 min read

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To)

Data Storytellers at Trilogy: May 2, 2025 3:43:09 PM

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To) Table of Contents The Real Deal on Automation in Google Ads What Are...

DigitalMarketing AdTech PaidSearch CampaignOptimization
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Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Data Storytellers at Trilogy: Mar 28, 2025 2:28:10 PM

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

EntertainmentMarketing TargetedAdvertising ConsumerInsights AdTech AudienceTargeting
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Man clinging to a giant chocolate chip cookie, symbolizing data 'cookies' in digital advertising and the shift to privacy-first marketing strategies.

5 min read

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising

Data Storytellers at Trilogy: Mar 28, 2025 2:22:30 PM

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising (Part One) Table of Contents Introduction The Business Case for Advanced...

BehavioralScience DigitalMarketing AdTech FilmMarketing
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13 min read

Navigating Google Algorithm Updates: A Strategic Guide for Leaders

Data Storytellers at Trilogy: Mar 7, 2025 1:21:58 PM

Navigating Google Algorithm Updates: A Strategic Guide for Leaders Why are Algorithm Updates a Leadership Challenge? Tuesday morning. Your leadership...

DigitalStrategy SEO AdTech PaidSearch
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