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AudienceInsights

Professional film camera setup on a soundstage with warm lighting, capturing the atmosphere of a movie production in progress.

7 min read

Film Marketing Assets That Actually Move the Needle

Film Marketing Assets That Actually Move the Needle Without strong creative assets, even the most sophisticated distribution strategy means nothing....

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A concept image of a graph with an upward trend and a marketer dancing on the upward trajectory in excitement of the growth metrics from campaign tracking

8 min read

Measuring Success: How to Track and Optimize Your Film Campaign

Measuring Success: How to Track and Optimize Your Film Campaign Without measurement, even the most creative film marketing campaigns become expensive...

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4 min read

Lights, Camera, Disruption: The Smart Path to Market for Indie Filmmakers

Lights, Camera, Disruption: The Smart Path to Market for Indie Filmmakers This guide comes from the team at Trilogy Analytics, focusing on empowering...

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3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

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6 min read

Journey Mapping for Creatives: The Foundation of Effective Marketing

Journey Mapping for Creatives: The Foundation of Effective Marketing The Hidden Power of Mapping the Customer Experience Remember that moment you...

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Two people lift up a trophy after overcoming obstacles in their advertising campaign thanks to using advanced analytics to optimize ads.

4 min read

Advanced Analytics in Advertising: Turning Obstacles into Wins

Advanced Analytics in Advertising: Turning Obstacles into Wins Why Advanced Analytics is the Key to Modern Advertising Success You've just wrapped up...

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A red upward arrow symbolizes growth and results. Two people pull on the arrow, representing effort, teamwork, and strategy - the key elements of data-driven marketing.

3 min read

Data-Driven Marketing: Using Behavioral Data & AdTech for Real Results

Data-Driven Marketing: How Behavioral Data, Analytics, and AdTech Drive Real Results TL;DR Summary Today, marketing relies on a blend of creativity...

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A Man Running Towards Audience Targeting Using Data Insights From the Entertainment Advertising

3 min read

How Audience Insights Are Shaping the Future of Entertainment Advertising

How Audience Insights Are Shaping the Future of Entertainment Advertising TL;DR Summary Audience insights are transforming advertising in the film...

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A collage containing a megaphone and an ear symbolizing tools used for social listening.

4 min read

Transform Your Digital Outreach with Smarter Social Listening Tools

Transform Your Digital Outreach with Smarter Social Listening Tools The Overwhelm of Too Much Data, Too Little Insight You finally did it. You got...

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Nighttime theater marquee glowing above a crowd on opening weekend.

2 min read

Movie Marketing: The Critical First 72 Hours (and Beyond)

Movie Marketing: Understanding the Critical First 72 Hours (And Beyond) "While opening weekend numbers grab headlines, the full measure of a film's...

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