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A concept image of a graph with an upward trend and a marketer dancing on the upward trajectory in excitement of the growth metrics from campaign tracking

8 min read

Measuring Success: How to Track and Optimize Your Film Campaign

Measuring Success: How to Track and Optimize Your Film Campaign Without measurement, even the most creative film marketing campaigns become expensive...

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Abstract digital collage depicting businesspeople walking away while multiple hands point in different directions, symbolizing customer churn and the challenge of retaining customers through engagement strategies.

9 min read

Reduce Customer Churn with Ad-Driven Engagement Strategies

The Hidden Cost of Customer Churn (And How Ads Can Help) You just lost another subscriber. Maybe it was the couple who decided your streaming service...

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Abstract collage of a person watering a plant on an outstretched hand, surrounded by bold blue arrows, symbolizing growth and progress driven by data insights.

5 min read

Data Insights That Drive Action: Solving Real Marketing Challenges

Data Insights That Drive Action: Solving Real Marketing Challenges Let's be honest---marketing and advertising executives face a perpetual balancing...

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Two hands holding a film strip that features vibrant, creative graphic elements such as icons representing data analytics, target symbols, and digital streams, symbolizing targeted advertising and data-driven film marketing strategies. The design conveys the integration of technology and creativity in modern film promotion.

5 min read

Data-Driven Film Marketing: A Guide to Targeted Ads in 2025

Mastering Data-Driven Film Marketing With Targeted Ads in 2025 Precision makes or breaks film marketing - you need the right message hitting the...

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Nighttime theater marquee glowing above a crowd on opening weekend.

2 min read

Movie Marketing: The Critical First 72 Hours (and Beyond)

Movie Marketing: Understanding the Critical First 72 Hours (And Beyond) "While opening weekend numbers grab headlines, the full measure of a film's...

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