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Data Storytellers at Trilogy

Woman wearing glasses, looking puzzled while holding wooden blocks, with incomplete block structures in front of her on a colorful abstract background, representing confusion in building or understanding complex systems.

3 min read

Beginner's Guide to Programmatic Advertising (Without the Buzzwords)

Beginner's Guide to Programmatic Advertising (Without the Buzzwords) Table of Contents Programmatic Advertising in Plain English What Is Programmatic Advertising? How It Works Why Marketers Are Using It Programmatic vs Traditional Ad Buying Common...

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Hand holding a red dart aimed at the bullseye of a red target on a textured blue background, symbolizing precision and targeted performance.

2 min read

OTT vs YouTube Advertising: Which Platform Drives Better ROI?

OTT vs YouTube Advertising: Which Platform Drives Better ROI? Choosing the Right Video Ad Channel in 2025 Table of Contents What's the Difference...

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Illustration of a brain wired into a mobile device, symbolizing automation and intelligent systems in digital advertising.

2 min read

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To)

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To) Table of Contents The Real Deal on Automation in Google Ads What Are...

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4 min read

Lights, Camera, Disruption: The Smart Path to Market for Indie Filmmakers

Lights, Camera, Disruption: The Smart Path to Market for Indie Filmmakers This guide comes from the team at Trilogy Analytics, focusing on empowering...

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3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

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Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

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Man clinging to a giant chocolate chip cookie, symbolizing data 'cookies' in digital advertising and the shift to privacy-first marketing strategies.

5 min read

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising

Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising (Part One) Table of Contents Introduction The Business Case for Advanced...

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Silhouette of a human head made of popcorn with cinema tickets tucked inside, set against a film-strip background, illustrating customer journeys in film marketing.

9 min read

Customer Journey Maps That Sell Tickets: A Film Marketer's Guide

Customer Journey Maps: Translating Audience Emotions into Ticket Sales Table of Contents The Hidden Struggle of Modern Film Marketers The High-Stakes...

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Magnifying glass highlighting one person among several, representing targeted search results and the concept of paid versus organic search.

7 min read

Paid Search and SEO: Why You Need Both for Superior Online Visibility

Table of Contents The Executive's Dilemma: When Good Marketing Feels Like a Tightrope Walk The Visible Pain Points: When Tomorrow and Next Year...

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6 min read

Journey Mapping for Creatives: The Foundation of Effective Marketing

Journey Mapping for Creatives: The Foundation of Effective Marketing The Hidden Power of Mapping the Customer Experience Remember that moment you...

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