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EntertainmentMarketing

6 min read

Film Distribution Strategies: Choose the Right Path for Your Film

Film Distribution Isn't One-Size-Fits-All Did you know Paranormal Activity's $15,000 budget turned into a $193 million global sensation, all thanks...

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Close-up of a digital cinema camera operator filming in a dark studio with vivid blue lighting, capturing the behind-the-scenes atmosphere of modern film production.

14 min read

The Ultimate Guide to Film and TV Marketing

The Ultimate Guide to Film and TV Marketing Table of Contents 1. Building Your Strategic Foundation 2. Audience Intelligence and Precision Targeting...

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Vintage film projector casting a beam of light, symbolizing the storytelling power and anticipation of an upcoming film release.

7 min read

How to Build Excitement About an Upcoming Film Release

How to Build Excitement About an Upcoming Film Release Table of Contents The Psychology of Film Excitement Strategic Foundation: Timing Your...

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Two people rolling a heart and thumbs-up icon out of a smartphone on a purple background, symbolizing personalized, emotion-driven advertising beyond cookie-based tracking.

5 min read

Personalized Ads: The Secret to Real Fan Connections

Personalized Ads: The Secret to Real Fan Connections Table of Contents The Art of Personalization When to Personalize—And When to Back Off Real-World...

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Silhouette of a human head made of popcorn with cinema tickets tucked inside, set against a film-strip background, illustrating customer journeys in film marketing.

9 min read

Customer Journey Maps That Sell Tickets: A Film Marketer's Guide

Customer Journey Maps: Translating Audience Emotions into Ticket Sales Table of Contents The Hidden Struggle of Modern Film Marketers The High-Stakes...

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Magnifying glass highlighting one person among several, representing targeted search results and the concept of paid versus organic search.

7 min read

Paid Search and SEO: Why You Need Both for Superior Online Visibility

Table of Contents The Executive's Dilemma: When Good Marketing Feels Like a Tightrope Walk The Visible Pain Points: When Tomorrow and Next Year...

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An abstract image of people running on a bullseye target to represent effective target market segmentation due to data insights.

3 min read

Target Market Segmentation: Expand Your Audience with Data Insights

Entertainment Audience Segmentation: Finding and Engaging New Viewers Why Understanding Audience Behavior Is the Key to Success Success in...

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A Man Running Towards Audience Targeting Using Data Insights From the Entertainment Advertising

3 min read

How Audience Insights Are Shaping the Future of Entertainment Advertising

How Audience Insights Are Shaping the Future of Entertainment Advertising TL;DR Summary Audience insights are transforming advertising in the film...

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