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CampaignOptimization

Professional film camera setup on a soundstage with warm lighting, capturing the atmosphere of a movie production in progress.

7 min read

Film Marketing Assets That Actually Move the Needle

Film Marketing Assets That Actually Move the Needle Without strong creative assets, even the most sophisticated distribution strategy means nothing....

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A concept image of a graph with an upward trend and a marketer dancing on the upward trajectory in excitement of the growth metrics from campaign tracking

8 min read

Measuring Success: How to Track and Optimize Your Film Campaign

Measuring Success: How to Track and Optimize Your Film Campaign Without measurement, even the most creative film marketing campaigns become expensive...

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Close-up of a digital cinema camera operator filming in a dark studio with vivid blue lighting, capturing the behind-the-scenes atmosphere of modern film production.

14 min read

The Ultimate Guide to Film and TV Marketing

The Ultimate Guide to Film and TV Marketing Table of Contents 1. Building Your Strategic Foundation 2. Audience Intelligence and Precision Targeting...

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Illustration of a brain wired into a mobile device, symbolizing automation and intelligent systems in digital advertising.

2 min read

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To)

Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To) Table of Contents The Real Deal on Automation in Google Ads What Are...

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3 min read

Why Behavioral Marketing Beats Demographics

Why Behavioral Marketing Beats Demographics Table of Contents Introduction What Behavioral Marketing Actually Means Case Study: Brighthouse Financial...

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A concept illustration of a bar graph that represents multivariate testing VS. AB testing

6 min read

Multivariate Testing vs. A/B Testing: Which Drives Better ROI?

What Drives Better ROI: A/B Testing or Multivariate? Finding Clarity Amid Testing Complexity You know what's harder than choosing between two good...

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