7 min read
Film Marketing Assets That Actually Move the Needle
Film Marketing Assets That Actually Move the Needle Without strong creative assets, even the most sophisticated distribution strategy means nothing....
DigitalMarketing
7 min read
How to Build a Fanbase Before Your Film Drops
How to Build a Fanbase Before Your Film Drops: Pre-Release Audience Development Strategies The biggest mistake filmmakers make? Waiting until...
7 min read
How to Build Excitement About an Upcoming Film Release
How to Build Excitement About an Upcoming Film Release Table of Contents The Psychology of Film Excitement Strategic Foundation: Timing Your...
3 min read
Beginner's Guide to Programmatic Advertising (Without the Buzzwords)
Beginner's Guide to Programmatic Advertising (Without the Buzzwords) Table of Contents Programmatic Advertising in Plain English What Is Programmatic...
2 min read
OTT vs YouTube Advertising: Which Platform Drives Better ROI?
OTT vs YouTube Advertising: Which Platform Drives Better ROI? Choosing the Right Video Ad Channel in 2025 Table of Contents What's the Difference...
2 min read
Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To)
Dynamic Search Ads vs Manual Campaigns: When to Automate (and When Not To) Table of Contents The Real Deal on Automation in Google Ads What Are...
5 min read
Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising
Beyond Cookies: The Truth, Tech, and Tactics Behind Personalized Advertising (Part One) Table of Contents Introduction The Business Case for Advanced...
9 min read
Customer Journey Maps That Sell Tickets: A Film Marketer's Guide
Customer Journey Maps: Translating Audience Emotions into Ticket Sales Table of Contents The Hidden Struggle of Modern Film Marketers The High-Stakes...
11 min read
Your Ad Strategy Is Failing: Here's How to Fix It
Your Ad Strategy Is Failing—Here’s How to Fix It Why Most Digital Ads Fail (And What the Data Shows) Let's face it - just running ads doesn't work...
3 min read
Data-Driven Marketing: Using Behavioral Data & AdTech for Real Results
Data-Driven Marketing: How Behavioral Data, Analytics, and AdTech Drive Real Results TL;DR Summary Today, marketing relies on a blend of creativity...